The news follows on Verlinde Pakistan’s ‘massive’ crane orders from Indus Toyota and Pak Suzuki.
Verlinde will ensure that jibs with SWL 0.5–2t are manufactured and available from stock in Pakistan. Jibs are available both demand and to order, the company said. It will also make aluminium jibs used in water treatment operations.
The company has made the strategic decision to manufacture in Pakistan because of the popularity of its products in the country. The move that will make it easier for it to meet the demands of its customers in Pakistan.
Simon Rothechild, business development manager for Verlinde, said: “Being able to announce work with big global players like Pak Suzuki and Indus Toyota so soon after Verlinde’s move into Pakistan is amazing progress and to keep the momentum going, moving to manufacture now makes strategic sense and demonstrates our commitment to Pakistan as a major emerging market. Manufacturing here means we will be able to offer an unrivalled service to our Pakistani customers and we are really looking forward to seeing the project grow moving forwards.”
Shahid Akram, who is Verlinde’s country representative working on the project in Lahore, said: “The decision to commence manufacture so soon has not been taken lightly, but that fact that we can so soon confirms the soundness of the decision to invest in Pakistan. Pakistan is a country with a great future and we are looking forward to seeing our cranes help build the future here.”
Integrating with Verlinde’s new manufacturing centre, its existing products and services in Pakistan will continue as usual. Its recently introduced chain hoist may be ordered from stock immediately to complement the jibs. Service will continue in Pakistan for the ATEX explosion proof range. The liaison office will be able to offer rapid access to Morris brand spares.
Already, manufacturing is underway. The company said that the first cranes and components will be coming off the production line by late 2011.
“Manufacture in Pakistan is a major milestone in our plans to harness the potential the sub-continent can offer,” said Thomas Descamps, Verlinde’s managing director. “We are delighted to be moving so quickly; our colleagues on the ground in Pakistan are doing a fantastic job and as a company we are proud to be playing our part in this country’s developing success story.”
Verlinde commences jib manufacturing in Pakistan
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